Strategies to Motivate Employees

Strategies to Motivate Employees INTRODUCTION Motivation of employees in the workplace is one of the fundamental responsibilities of a manager, in order to achieve high levels of productivity, to satisfy the ever changing customer needs, and to withstand the increasing global competition. Management motivates the organizational members to make the most of the scarce resources by distributing awards to outstanding employees and perhaps punishing those showing unacceptable performance. Steers (1987) stated that â€Å"A comprehensive theory of motivation at work must address itself to at least three important sets of variables which constitute the work situation, i.e. the characteristics of the individual, the characteristics of the job and the characteristics of the work environment†. (Blue†¦) Motivation is a tool, often used by the managers to catalyze the avidness of the employees to work without pressure. Various motivational theories have been used since decades to stimulate the workforce in achieving extraordinary results in all fields of work. To motivate the employees, the managers should understand that different people have different set of needs and understanding, and therefore, should be able to use the right mix of motivational theories depending on different individuals, different societies, and different organizational levels. Use of analogous motivation methods may lead to frustration, resentment and a perception of inequity for employees from a diverse culture. (cited from CULTURAL VALUES IN RELATION TO EQUITY SENSTIVITY WITHIN AND ACROSS CULTURES, KENNETH G. WHEELER) Taking this into consideration the managers should apply their knowledge of the various motivational theories to improve the workplace performance. It would depend on different societies, different individuals, and different organizational or job levels. There is not probably a universal motivator for all mankind, nor is there a single motivating force for any one individual. It is a problem of what mixture of needs for what kind of people in what kind of society. In Hong Kong, for example, there is no doubt that money is a predominant motivator with regard to both the lower level need satisfaction and the fulfilment of status and achievement goals. Employee motivation or motivation of organizational members is one of the critical functions of a manager, because there is a persistently increasing pressure for increased productivity in order to meet competition, to best utilize the scarce resources, and to provide goods and services to more and more people at less and less cost Organizations motivate their workforce to perform effectively by offering them rewards for satisfactory performance and perhaps punishing them for unsatisfactory performance. Motivation is the catalyst that spurns employees eagerness to work without pressure. To motivate is to provide employees with a motive to do some tasks. It is to cause or provoke somebody to act either positively or negatively. Motivation has been used by effective managers to prompt ordinary people to achieve uncommon results in all fields of endeavours People work because they have goals to achieve which surpass financial gains from their employment. Maslow (1943) said that people work to survive and live through financial compensation, to make new friends, to have job security, for a sense of achievement and to feel important in the society, to have a sense of identity, and most especially to have job satisfaction. All employees that have job satisfaction are high performers in their respective workplaces. Theories of Motivation Motivational theories are broadly segregated based on two grounds. The one dealing with the scientific approach such as Equity and Expectancy theory are called process theories and those showcasing the inner drive of an employee that motivates them to work such as Maslows (1954) hierarchy of needs and Herzbergs (1959) two factor theory are called content theories. The below mentioned section will highlight more about these theories. MOTIVATION THEORIES Maslows Hierarchy of Needs Abraham Maslow (1954) presented the hierarchy of needs and divided them into two groups; deficiency and incremental needs. The deficiency needs includes the biological, safety, belongingness and social needs whereas the incremental needs comprises of the esteem and self actualization needs (Citation: Huitt, W. (2004). Maslows hierarchy of needs. Educational Psychology Interactive. Valdosta, GA: Valdosta State University. Retrieved [date] from, http://chiron.valdosta.edu/whuitt/col/regsys/maslow.html. Return to:). Maslow proposed that as an individual develops they work towards achieving these needs, arranged in a certain hierarchy and unless the deficiency needs are satisfied the growth needs will have less or no relevance (http://home.ubalt.edu/tmitch/642/Articles%20syllabus/steers%20et%20al%20future%20of%20wk%20mot%20Ac%20Mgt%20rev%202004.pdf). According to Maslows â€Å"Needs Hierarchy Theory†, â€Å"as the person satisfies a lower-level need, the next higher need in the h ierarchy becomes the primary motivator and remains so even if never satisfied† (McShane and Travaglione, 2007, p. 140). An urge to satisfy these needs motivates an employee to bring out the best performance in all endeavor of work. Although Maslow theory of Motivation received a lot of attention , however most of Maslows work has been criticized by people who applied the theory practically for work motivation( hall and nougaim 1968, cited in The Individual In The Economy: A Text Book Of Economic psychology by S.E.G. Lea, Roger M. Tarpy, Paul Webley). Also there is lack of evidence that the level of hierarchy precedes each other and will increase the importance of the next one if the latter is satisfied (wabha and Bridwell , 1974 cited in The Individual In The Economy: A Text Book Of Economic psychology by S.E.G. Lea, Roger M. Tarpy, Paul Webley). Finally there is an increasing evidence that Maslows â€Å"Hierarchy† of â€Å" Needs† are quiet unique and they cannot be applied universally because an individuals need will vary with location, values and beliefs (Haslam, Powell, and Turner, 2000, p. 319 339, Locke, 2000, p. 408-429 cited in McShane and Travaglione, 2007, p. 141). Davis and Filly comme nt, â€Å"†¦the exact order of priority may vary somewhat between persons†¦.† (Davis and Filly, 1963, cited in Dye, Mills, and Weatherbee, 2005, p. 1377).an example is required EQUITY THEORY Adams (1963, 1965) developed a motivation model based on to the comparison of oneself with others in context to the output input ratio at work. Equity is achieved when the input and output ratio is the same for different individuals. The employees of a firm try to compare their own ratio with that of others (Adams, 1963, p. 422-436, cited in McShane and Travaglione, 2007, p. 154). Thus get either get motivated if they think that the results are rational or else they get de motivated if they think that there is a lack of fairness in the work outcome. The major challenge lies with the managers to allocate a right mix of input and output considering a diverse global workforce so as to maintain equity in the organization. For instance, Dutch researchers found that pay inequity leads to negative behavior and frustration (Van Dierendonck et al, 1994; Van Y Peren et al, 1992) whereas Australian studies show that the situation results in lower job satisfaction (Carr et al., 1996). EXPECTANCY THEORY Expectancy theory suggests that an individual acts through self interest and adopts a pathway of actions which he perceives will maximize the chances of desirable results for themselves (Isaac, Wilfred, and Pitt, 2001, p. 212). The theory is based on three components; valence, expectancy and instrumentality. Vroom (1964, p. 15) defined valence as an â€Å"affective orientations toward particular outcomes†. Expectancy refers to a momentary belief of an individual that a stated level of performance will follow a particular outcome. Finally, instrumentality is related to an individuals expectations that â€Å"if she or he behaves in a certain way, he or she will get certain things† (Nadler and Lawler, 1997, p. 218). Expectancy theory is thus grounded on the fact that the work performance is directed towards individual behaviors that people perceive, will lead them to the desired outcomes (McShane and Travaglione, 2007, p. 146). HERZBERGS â€Å"TWO FACTOR THEORY† Herzberg ‘s (1959) Motivation- Hygiene or two factor theory suggest that the intrinsic and the extrinsic aspects of a job are different from each other. The theory breaks job satisfaction into two factors: Motivation and Hygiene factors. Motivators relates to the intrinsic factors such as responsibility, recognition, achievement and the work profile. On the other hand hygiene factors are associated with the extrinsic factors such as remuneration, working environment, policies of the organization and position ((Manolopoulos, 2008, p. 66). Herzberg(1959) suggest that job satisfaction and dissatisfaction are two different independent variables. According to the theory job dissatisfaction is an outcome followed by lack of hygiene factors. However, even their presence dosent motivates or satisfies the work force. On the other hand motivation factors acted as elements to enrich an individuals job. Motivation factors had long term positive effects on the workforce performance whereas hygiene factors had a short term impact on the attitude and performance of the employees (Gawel Joseph E. (1997). Herzbergs theory of motivation and Maslows hierarchy of needs. Practical Assessment, Research Evaluation, 5(11). Retrieved August 18, 2009 from http://PAREonline.net/getvn.asp?v=5n=11 . This paper has been viewed 290,800 times since 11/13/1999..)eg is required. However, questions have been raised about the application of Herzbergs theory on diverse workforce. A few of the motivation factors may lead to dissatisfaction and a few of hygiene factor may result in satisfaction (Gardner, 1977, p. 197). It is totally based on individuals or groups requirement. Implementation of Motivational Theories It is an important aspect of a managers job profile to keep the employees motivated towards the organizational goals. A manager should understand the needs of both the organization and the employees and should try to align them so as to get favorable results. Despite having a lot of Motivation theories , managers still face a lot of problem in motivating their employees and one major factor behind this is the global workforce having altogether different values and beliefs

Why Harry Potter Should Be Taught in School

Grace Farrow Scott English 1301. 18 October 31, 2012 Why Harry Potter should be read in college classes. â€Å"Happiness can be found in the most darkest of places, if only one remembers to turn on the light. † – Albus Dumbledore. (Harry Potter and the Prisoner of Azkaban). The most dynamic series of books and movies of all time is Harry Potter. I, like many other students, am taking both high school and college classes at the same time. In doing so I have a lot of homework.The one book I have found that I and many others read in the very little spare time we have, is Harry Potter. Many people say that Harry Potter is â€Å"bad† because it has witchcraft throughout the story line. Many say that it is a series written for younger adults. Many people say that the settings, characters, and plot lines in Harry Potter are unrealistic and childish. Many books such as The Hobbit, several works of Shakespeare, and the classics such as Dracula, Frankenstein, and Gulliver' s Travels are unrealistic but are required reading in many college classes.Harry Potter covers much of the same ground as the classical stories, and the students would be more interested in reading the story instead of just the Sparknotes. Harry Potter is one of the most read and talked about series of all time. Harry Potter and the Deathly Hallows alone had 8. 3 million copies sold the first day of its release, not including the pre-orders. Mine was pre-ordered so it was not counted in that figure. Four hundred and fifty million dollars, is the amount of money the books have made just from their respective release dates put together.Harry Potter is a major world wide phenomenon. From 2001 to the present day researchers have found that â€Å"Children who had previously read short chapter books were suddenly plowing through more than 700 pages in a matter of days. †, (moviefone. com). Harry Potter has been beneficial to my generation as we have grown up. Now many colleges are incorporating the Harry Potter books into their lessons. This is helping many students understand more of what they learn in class because the topics are interesting.Also â€Å"Colleges and University professors from all over have begun teaching the literature of J. K. Rowling’s Harry Potter series in the classroom. And for those who grew up reading the seven book series, professors are finding that students are able to better understand and appreciate the classic literature of Charles Dickens,† (Mugglenet. com) according to a Washington and Lee University English professor. A generation that enjoys reading long books, talking about books with other students, and better appreciating classical English Literature with the likes of Shakespeare and Charles Dickens.While it is interesting that college students themselves are still reading the books, what is most surprising is how readily universities are embracing the books and incorporating them into courses. I know that i f my college professors decided to incorporate Harry Potter into the literature that my class reads, I would be more apt to read and interact with discussions in class because it is fun and interesting. Right now English classes read books like Beowulf, Hamlet, and Macbeth, these books are classics and should be read but not only these books should be read in the classroom.Books such as Harry Potter, Twilight, and The Hunger Games are books that interest young adults, and should at least be incorporated so the students will want to participate. Many students in both high school and college say that Harry Potter brings them a nice break from all of the books they have to read for school. The students still like the fantasy elements in Harry Potter. High school and college students can understand the challenges that Harry had to go through during his school years.Even though the books have very unrealistic angles, like magic and wizardry, young adults can still understand what he is g oing through. The loss of his parents, the hidden love between Ron and Hermione, and the teachers that Harry does not like, and then the ones that do not like Harry. The unrealistic magical way that Harry gets through his problems offer an escape for those people reading the book, who are going through the same problems as Harry. Harry Potter has no age limit- my parents read them, my sister read them, and my niece is reading them.If you have not already read them, do so. Harry Potter offers romance, action, and magic, it is the book for all audiences. The next time you find yourself in a book store just pick the first one up. They are amazing. And who knows you might find it in your literature classes next semester. Rowling J. K. Harry Potter and the Prisoner of Askaban New York: Scholastic, 1999. Print. â€Å"Harry Potter Numbers Trivia. † Moviefone. com. 13 July 2007. Web. â€Å"Harry Potter in Literature. † Mugglenet. com. 02 February 2012. Web. Why Harry Potter Should Be Taught in School Grace Farrow Scott English 1301. 18 October 31, 2012 Why Harry Potter should be read in college classes. â€Å"Happiness can be found in the most darkest of places, if only one remembers to turn on the light. † – Albus Dumbledore. (Harry Potter and the Prisoner of Azkaban). The most dynamic series of books and movies of all time is Harry Potter. I, like many other students, am taking both high school and college classes at the same time. In doing so I have a lot of homework.The one book I have found that I and many others read in the very little spare time we have, is Harry Potter. Many people say that Harry Potter is â€Å"bad† because it has witchcraft throughout the story line. Many say that it is a series written for younger adults. Many people say that the settings, characters, and plot lines in Harry Potter are unrealistic and childish. Many books such as The Hobbit, several works of Shakespeare, and the classics such as Dracula, Frankenstein, and Gulliver' s Travels are unrealistic but are required reading in many college classes.Harry Potter covers much of the same ground as the classical stories, and the students would be more interested in reading the story instead of just the Sparknotes. Harry Potter is one of the most read and talked about series of all time. Harry Potter and the Deathly Hallows alone had 8. 3 million copies sold the first day of its release, not including the pre-orders. Mine was pre-ordered so it was not counted in that figure. Four hundred and fifty million dollars, is the amount of money the books have made just from their respective release dates put together.Harry Potter is a major world wide phenomenon. From 2001 to the present day researchers have found that â€Å"Children who had previously read short chapter books were suddenly plowing through more than 700 pages in a matter of days. †, (moviefone. com). Harry Potter has been beneficial to my generation as we have grown up. Now many colleges are incorporating the Harry Potter books into their lessons. This is helping many students understand more of what they learn in class because the topics are interesting.Also â€Å"Colleges and University professors from all over have begun teaching the literature of J. K. Rowling’s Harry Potter series in the classroom. And for those who grew up reading the seven book series, professors are finding that students are able to better understand and appreciate the classic literature of Charles Dickens,† (Mugglenet. com) according to a Washington and Lee University English professor. A generation that enjoys reading long books, talking about books with other students, and better appreciating classical English Literature with the likes of Shakespeare and Charles Dickens.While it is interesting that college students themselves are still reading the books, what is most surprising is how readily universities are embracing the books and incorporating them into courses. I know that i f my college professors decided to incorporate Harry Potter into the literature that my class reads, I would be more apt to read and interact with discussions in class because it is fun and interesting. Right now English classes read books like Beowulf, Hamlet, and Macbeth, these books are classics and should be read but not only these books should be read in the classroom.Books such as Harry Potter, Twilight, and The Hunger Games are books that interest young adults, and should at least be incorporated so the students will want to participate. Many students in both high school and college say that Harry Potter brings them a nice break from all of the books they have to read for school. The students still like the fantasy elements in Harry Potter. High school and college students can understand the challenges that Harry had to go through during his school years.Even though the books have very unrealistic angles, like magic and wizardry, young adults can still understand what he is g oing through. The loss of his parents, the hidden love between Ron and Hermione, and the teachers that Harry does not like, and then the ones that do not like Harry. The unrealistic magical way that Harry gets through his problems offer an escape for those people reading the book, who are going through the same problems as Harry. Harry Potter has no age limit- my parents read them, my sister read them, and my niece is reading them.If you have not already read them, do so. Harry Potter offers romance, action, and magic, it is the book for all audiences. The next time you find yourself in a book store just pick the first one up. They are amazing. And who knows you might find it in your literature classes next semester. Rowling J. K. Harry Potter and the Prisoner of Askaban New York: Scholastic, 1999. Print. â€Å"Harry Potter Numbers Trivia. † Moviefone. com. 13 July 2007. Web. â€Å"Harry Potter in Literature. † Mugglenet. com. 02 February 2012. Web.

Piaget s Theory Of Cognitive Development - 830 Words

Piaget and Classroom Assessment Introduction The Cognitive Learning Theory came into the forefront of educational psychology predominately in the 1950s. At the end of the era of behaviorism, many theorists questioned whether or not behaviorism fully explained learning. Sure, there was an understanding of observable behaviors, but what about what was going on in the mind? Theorists such as Tolman, Piaget, Vygotsky and Bruner all helped to pioneer a movement away from behaviorism to a cognitive approach (Yilmaz, 2011). Piaget’s Theory of Cognitive Development Although Tolman may be considered the forefather of the Cognitive Revolution, many consider Jean Piaget to be this theory’s most notable figure. Like Tolman, Piaget believed that learning was more than just a response to stimuli, but rather an active process, in which the brain adapts, seeks information, stores it, and makes connections. (Yilmaz, 2011) In short, the Cognitive Learning Theory focuses on the way we think, how we come to understanding, and what we know (Learning Theories). Piaget spent many years researching the way children learn. Notably, he examined children in their natural environment instead of a lab. He assessed that knowledge comes in the form of schemas, which is basically everything we already know (Cognitive Development, 2015). Later, he claimed that our schemas work hand in hand with two processes called Assimilation, which is when the learner takes on knew information and it connects itShow MoreRelatedP iaget s Theory Of Cognitive Development1289 Words   |  6 Pagesare many great cognitive theorists, but the one that comes to mind is a development psychologist by the name of Jean Piaget. One of his prized declaration was in 1934, where he declared that education is capable of saving our society from collapsing whether its violent or gradual. Piaget had a key effect on education and psychology, and because of that effect he made many contributions to learning and to cognition. One of most important contribution was a model that was made by Piaget. This modelRead MorePiaget s Cognitive Development Theory1077 Words   |  5 PagesAccording to Piaget (1957), cognitive development was a continuous restructuring of mental processes due to varied situations and experiencing the world and maturing biologically. His view of cognitive development would have us look inside a child’s head and glimpse the inborn process of change that thinking goes through. â€Å"He was mainly inte rested in the biological influences on â€Å"how we come to know’† (Huitt and Hummel, 2003). Piaget’s views helps us to have appropriate expectations about children’sRead MorePiaget s Theory Of Cognitive Development1813 Words   |  8 Pages ECH-130 Sociocultural Tables LLlllll Cognitive Development Definition Examples of Application of Concept Strategies to Support and/or Assess Learning Birth to Age 5/Pre-K Piaget Sensorimotor stage: :the first stage Piaget uses to define cognitive development. During this period, infants are busy discovering relationships between their bodies and the environment. Researchers have discovered that infants have relatively well developed sensory abilities An infant who recently learned how to rollRead MorePiaget s Cognitive Theory And Cognitive Development1494 Words   |  6 Pages 1) Examine how Piaget’s cognitive theory can help to explain the child’s behavior. Piaget confirms â€Å"Each cognitive stage represents a fundamentally new psychological reorganization resulting from maturation of new functions and abilities† (as in Greene, 2009, p.144). The case Vignette describes Victors’ stages of development through Piaget’s stages of cognitive development as exhibited behavior that occurred during the sensorimotor, preoperational, as established areas. Victor experienced a normalRead MorePiaget s Theory On Cognitive Development1449 Words   |  6 Pagesstrengths and weaknesses of Piaget’s theory on cognitive development. It will focus on Piaget’s work highlighting positive attributes and how they’re being applied in modern day and also delve on key limitations of the theory. Piaget was a Swiss psychologist who was interested on why children would give similar but wrong answers in an intelligence test (Vidal, 1994). Based on his observations, he concluded that children undergo sequential cognitive d evelopment patterns which occur in defined stagesRead MorePiaget s Theory Of Cognitive Development969 Words   |  4 Pages20th century, the development of psychology is constantly expanding. Erikson and Piaget are two of the ealier well known theorist, both being significant in the field. Their belief s are outlined in Piaget s Cognitive Development Theory and Erikson s Psychosocial Development Theory. These theories, both similar and different, have a certain significance as the stages are outlined.Erikson and Piaget were similar in their careers and made huge progressions in child development and education. WithRead MorePiaget s Theory Of Cognitive Development1519 Words   |  7 Pagesrelates to both Piaget and Vygotskian theories in the sense that they describe how the child s mind develops through different forms of stimuli that occur during early childhood. Piaget s theory focuses mainly on things such as; how children think; how the world around them is perceived and how th e newly found information is explained through the language they use. Vygotsky s theory however differs as the effects of different forms of social interaction occur in cognitive development such as; internalisation;Read MorePiaget s Theory Of Cognitive Development1111 Words   |  5 PagesPiaget’s theory of cognitive development Piaget’s theory of cognitive development was based around his belief that children will develop their intelligence through a series of stages: Sensorimotor (birth – 2yrs), Preoperational (2-7yrs), Concrete Operational (7-11yrs) and Formal Operational (11+). He believed these stages to be invariant, the same stages taking place in a fixed order, and universal, the same for every child regardless of their background or culture. (McLeod, 2015) Piaget believedRead MorePiaget s Theory Of Cognitive Development Essay1790 Words   |  8 PagesCognitive developmental theories provide a framework for understanding about how children act and perceive the world. However, every theory has both strengths and weaknesses. A certain theory may explain one aspect of cognitive development very well, but poorly address or completely ignore other aspects that are just as important. Two well known theories of cognitive development are Piaget’s stage theory and Vygotsky’s sociocultural theory. As I plan to be a pediatric nurse, these two theories willRead MorePiaget s Theory Of Cognitive Development1325 Words   |  6 PagesJean Piaget developed a systematic study of cognitive development. He conducted a theory that all children are born with a basic mental structure. He felt that their mental structure is genetically inherited and their learning evolved from subsequent learning and knowledge. Piaget’s theory is differ ent from other theories and he was the first to study a child’s learning by using a systematic study of cognitive development. His theory was only concerning the learning of children, their development

Walt Disney Strategy Case Essay - 718 Words

QUESTIONS FOR DISNEY CASE 1. What is Walt Disney Company’s corporate generic strategy? Explain the reason for your answer. Broad Differentiation because its products are in media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Thus, it attracts a wide base of consumers through differentiating its products by superior dedication to creating high quality content, technological innovations in entertainment and international expansion. 2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? See p. 234 in test. Attractive (from most to least) : Studio Entertainment, Consumer Products, Parks/Resorts, Media†¦show more content†¦Interactive media and studio entertainment are currently generating the least revenue. This is due to the high cost to produce films for studio entertainment and the fact that interactive media is a relatively new business channel for Disney. However, out of all business lines, these two have the most potential in their industry and are therefore very attractive. Interactive media is a hot trend that Disney will be able to capitalize on due to its acquisition of Playdom. While films are very expensive to produce and distribute, the profit potential from Marvel and Pixar make the industry very attractive overall. 5. Does Disney’s portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see? Please be specific and explain why. Brand sharing is extremely relevant across all brands except for Media Networks (because it covers ESPN and other adult audience channels). 6. What is your assessment of Walt Disney Company’s financial and operating performance in fiscal years 2010-2011? What is your assessment of the relative contribution of the Disney SBUs to the financial strength of Disney, based on the 2011 fiscal year financial data? Numbers please! Operating Profit Margin (Profitability of Current Operations) % of Total Rev Current Ratio (Liquidity - CA/CL) Debt to Equity (1) 2011 2010 2011 2011 2010 2011 2010 Walt Disney 0.18851719Show MoreRelatedWalt Disney1491 Words   |  6 PagesThe Walt Disney Company: The Entertainment King Case Analysis The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney s death, the company started to lose its ground and performance declined. Michael Eisner became CEORead MoreDisney s Corporate Strategy For Long Term1314 Words   |  6 Pages-------------------------------- Title Page Page 2 --------------------------------------------------------------------------------------Table of Contents Page 3 ------------------------------------------------------------------------- Disney s Corporate Strategy Page 4 ----------------------------------------------------------------------------- Assessment of long-term Page 5 -------------------------------------------------------------- Assessment of Competitive Strengths Page 7 ----------Read MoreMichael Eisner1279 Words   |  6 PagesCase study The Walt Disney Company: The Entertainment King 1.Briefly describe the type(s) of diversification strategies that Walt Disney pursues/has pursued over the years. The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we can enhance:•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find five big main fields ofRead MoreDisney Corporation : A Media And Entertainment Corporation931 Words   |  4 PagesINTRODUCTION The Walt Disney Company is a media and entertainment corporation that is centered in the United States but also spans across North America, Europe, Asia- Pacific, and Latin America. Disney has five main components in which it operates, which includes media networks, parks and resorts, studio entertainment, consumer products, and interactive. The media network component of Disney Corporation includes broadcast and cable television networks, television production operations, televisionRead MoreMichael Eisner1279 Words   |  6 PagesCase study The Walt Disney Company: The Entertainment King 1.Briefly describe the type(s) of diversification strategies that Walt Disney pursues/has pursued over the years. The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we can enhance:•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find five big main fields ofRead MoreCase Study- Disney Theme Park1682 Words   |  7 PagesThe Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986. Chapter 1: Case – Disney Theme Park Contents I. Case Background 1 II. Statement of the Problem 3 III. Alternatives 3 IV. Recommended Solution 3 V. Answers to the case questions 4 Question No. 1: 4 Question No. 2: 4 Question No. 3: 5 Question No. 4: 5 VI. LeaningsRead MoreMerger1346 Words   |  6 PagesMerger, Acquisition, and International Strategies Shonia L. Murphy Dr. Bennett Strayer University Bus 499 Introduction Any public limited company can grow through the process of either organic growth or internal growth or through the process of merger and acquisition. In the following pages two different public limited companies listed in the United States are taken. One of the animation companies has international exposure and a history of merger and acquisition and otherRead MoreWalt Disney s Corporate Strategy1610 Words   |  7 Pages1.Walt Disney’s corporate strategy is called as Broad Differentiation. The strategy based on three principles which are following; - creating high-quality family content by incorporating a diverse range of businesses to its structure - to be a brand for every member of the family, not only children – such as Disney theme parks and resorts, its media network includes ESPN and ABC, Disney Cruise Line, studio productions, consumer products and interactive media channels. - make entertainment experiencesRead MoreDisney Case Analysis Essay881 Words   |  4 PagesDisney Case Write up: Disney from the start has had a competitive advantage to others in the film industry for the plain fact as Walt says, â€Å"Cartoons unlike actors can be perfectly controlled to avoid any negative imagery.† This statement is the key stone to how Disney has so successfully created value. Disney has pursued its corporate level strategy by maintaining the value of the brand, managing creativity, and encouraging synergy throughout the corporation. Managing the Disney brand hasRead MoreEssay on Crm Walt Disney698 Words   |  3 Pages If the target is not truly strategic than CRM system fails to the business. According to Bob Iger, Walt Disney Co.’s president and COO – year 2000 was peak year in terms of revenue of $43.2 million but after 2001 terrorist attacks. Revenue of Walt Disney goes down significantly till year 2003. Iger blamed the slow performance on lower hotel occupancy rates and a decline in attendance. Disney constantly decreases their tickets prices but still people not visit to the theme parks. Management has