Walt Disney Strategy Case Essay - 718 Words

QUESTIONS FOR DISNEY CASE 1. What is Walt Disney Company’s corporate generic strategy? Explain the reason for your answer. Broad Differentiation because its products are in media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Thus, it attracts a wide base of consumers through differentiating its products by superior dedication to creating high quality content, technological innovations in entertainment and international expansion. 2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? See p. 234 in test. Attractive (from most to least) : Studio Entertainment, Consumer Products, Parks/Resorts, Media†¦show more content†¦Interactive media and studio entertainment are currently generating the least revenue. This is due to the high cost to produce films for studio entertainment and the fact that interactive media is a relatively new business channel for Disney. However, out of all business lines, these two have the most potential in their industry and are therefore very attractive. Interactive media is a hot trend that Disney will be able to capitalize on due to its acquisition of Playdom. While films are very expensive to produce and distribute, the profit potential from Marvel and Pixar make the industry very attractive overall. 5. Does Disney’s portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see? Please be specific and explain why. Brand sharing is extremely relevant across all brands except for Media Networks (because it covers ESPN and other adult audience channels). 6. What is your assessment of Walt Disney Company’s financial and operating performance in fiscal years 2010-2011? What is your assessment of the relative contribution of the Disney SBUs to the financial strength of Disney, based on the 2011 fiscal year financial data? Numbers please! Operating Profit Margin (Profitability of Current Operations) % of Total Rev Current Ratio (Liquidity - CA/CL) Debt to Equity (1) 2011 2010 2011 2011 2010 2011 2010 Walt Disney 0.18851719Show MoreRelatedWalt Disney1491 Words   |  6 PagesThe Walt Disney Company: The Entertainment King Case Analysis The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney s death, the company started to lose its ground and performance declined. Michael Eisner became CEORead MoreDisney s Corporate Strategy For Long Term1314 Words   |  6 Pages-------------------------------- Title Page Page 2 --------------------------------------------------------------------------------------Table of Contents Page 3 ------------------------------------------------------------------------- Disney s Corporate Strategy Page 4 ----------------------------------------------------------------------------- Assessment of long-term Page 5 -------------------------------------------------------------- Assessment of Competitive Strengths Page 7 ----------Read MoreMichael Eisner1279 Words   |  6 PagesCase study The Walt Disney Company: The Entertainment King 1.Briefly describe the type(s) of diversification strategies that Walt Disney pursues/has pursued over the years. The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we can enhance:•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find five big main fields ofRead MoreDisney Corporation : A Media And Entertainment Corporation931 Words   |  4 PagesINTRODUCTION The Walt Disney Company is a media and entertainment corporation that is centered in the United States but also spans across North America, Europe, Asia- Pacific, and Latin America. Disney has five main components in which it operates, which includes media networks, parks and resorts, studio entertainment, consumer products, and interactive. The media network component of Disney Corporation includes broadcast and cable television networks, television production operations, televisionRead MoreMichael Eisner1279 Words   |  6 PagesCase study The Walt Disney Company: The Entertainment King 1.Briefly describe the type(s) of diversification strategies that Walt Disney pursues/has pursued over the years. The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we can enhance:•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find five big main fields ofRead MoreCase Study- Disney Theme Park1682 Words   |  7 PagesThe Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986. Chapter 1: Case – Disney Theme Park Contents I. Case Background 1 II. Statement of the Problem 3 III. Alternatives 3 IV. Recommended Solution 3 V. Answers to the case questions 4 Question No. 1: 4 Question No. 2: 4 Question No. 3: 5 Question No. 4: 5 VI. LeaningsRead MoreMerger1346 Words   |  6 PagesMerger, Acquisition, and International Strategies Shonia L. Murphy Dr. Bennett Strayer University Bus 499 Introduction Any public limited company can grow through the process of either organic growth or internal growth or through the process of merger and acquisition. In the following pages two different public limited companies listed in the United States are taken. One of the animation companies has international exposure and a history of merger and acquisition and otherRead MoreWalt Disney s Corporate Strategy1610 Words   |  7 Pages1.Walt Disney’s corporate strategy is called as Broad Differentiation. The strategy based on three principles which are following; - creating high-quality family content by incorporating a diverse range of businesses to its structure - to be a brand for every member of the family, not only children – such as Disney theme parks and resorts, its media network includes ESPN and ABC, Disney Cruise Line, studio productions, consumer products and interactive media channels. - make entertainment experiencesRead MoreDisney Case Analysis Essay881 Words   |  4 PagesDisney Case Write up: Disney from the start has had a competitive advantage to others in the film industry for the plain fact as Walt says, â€Å"Cartoons unlike actors can be perfectly controlled to avoid any negative imagery.† This statement is the key stone to how Disney has so successfully created value. Disney has pursued its corporate level strategy by maintaining the value of the brand, managing creativity, and encouraging synergy throughout the corporation. Managing the Disney brand hasRead MoreEssay on Crm Walt Disney698 Words   |  3 Pages If the target is not truly strategic than CRM system fails to the business. According to Bob Iger, Walt Disney Co.’s president and COO – year 2000 was peak year in terms of revenue of $43.2 million but after 2001 terrorist attacks. Revenue of Walt Disney goes down significantly till year 2003. Iger blamed the slow performance on lower hotel occupancy rates and a decline in attendance. Disney constantly decreases their tickets prices but still people not visit to the theme parks. Management has